The main focus of this project was to create a cafe/venue with branding connected to a specific music genre. I created The Sonata, a cafe and venue for artists and people interested in the genre of Western classical music. I was challenged to design a typeface + branding that portrays the elegance and versatility of classical music. Something very peculiar about this genre is that it goes to both extremes: very dramatic and intense, or soft and relaxing. The solution I came up with was to design a typeface that was both sharp and rounded to represent the versatility of Western classical music.
The Sonata
Sketches
Through my process I was exploring with movement. I was looking for a feel of majesty and elegance.
Logo Iterations
After setteling on the typeface I moved on to exploring additional elements that would work well with the typeface and the brand.
I decided to go with organic lines that resemble the movement that the conductor makes with the baton when directing the musicians.
Final Typeface
Based off on Interstate The red outline is the change of the new typeface: Sonata
Brand Applications
Type Specimen Book Spreads
Type Specimen Book Spreads
Type Specimen Book Spreads
Type Specimen Book Spreads
Type Specimen Book Spreads
Type Specimen Book Spreads
Type Specimen Book Spreads
Type Specimen Book Spreads
